Kidscase was founded in 2000 in Amsterdam, The Netherlands, as a small independent company by designer Jacqueline van Nieuwkerk and marketer Merel Verbrugge.

The intention was to design collections that fit the lifestyle of individualistic and modern parents and their children. Right from the launch of the first collection in 2001 the simple fashion-forward style, eye for detail in design, choice of colours and edgy colour combinations attracted attention. It was an immediate success!

Now the Kidscase collections can be found in leading department stores and innovative children’s shops all over the world. From Amsterdam to London, from Tokyo to New York and now, Canada!